The appetite does not grow. We download fewer apps
How many apps do you have on your smartphone? And how many new apps have you installed and kept on your phone in the last 12 months? I guess that most of the colorful icons on your screens have been there for a long time, and new ones fall there less and less often. Because the app boom is over. And changes in this area are coming.
The point is not to spin fatalistic visions. Developers will certainly still have their hands full. It is likely that later this year twóApp downloaders will earn more than the entire music industry, and by 2020 the. We will record almost 300 billionódownloads of these mini-programsów. However, just two years ago, the average American downloaded less apps per month on hisóhe smartphone was downloading… 0 apps. And Nomura’s research confirms that most top apps are seeing a decline in downloads.
The 15 most popular apps in the world (m.in. Whatsapp, Messenger, Facebook, YouTube or Gmail) collectively saw just a 3 percent increase in downloads in May compared to May 2015. The U.S., on the other hand, registered a drop of as much as 20 percent. A clear growth, on the other hand, can boast twóPinterest (19.9 percent of.), Airbnb (31.7% of the.), HBO Now (82.3 percent of the.) and Uber and Snapchat, whichóre have exceeded próg 100 percent – 107.6 and 109.9 percent respectively.
Did the designers of the mini-programóThe mobile web should feel threatened this year? And yes, and no. In the case of the giantóIn the case of apps such as Facebook, it seems that theóle difficult mótions to worry about. 62 percent. of globally downloaded apps belong to this conglomerate: Facebook, Instagram, Messenger, Whatsapp. Additionally, revenues from mobile advertising currently account for as much as 79% of the total revenue. all impactóin the concern. Fabien Pierre-Nicolas from the analytical company App Annie argues that the data about downloading may even be misleading. „In the case of e.g. iPhone’ów Many apps have been on these devices for several years. People are still buying these phones, and the presence of such apps in ogóThe number of downloads is not counted in the number of mobile. So even if installations are declining, it doesn’t prove that the number of useróis shrinking” – justifies the expert and adds that consumer engagementów for a change is growing like never before.
We can see, however, that while Facebook is forcing people to install someóWhile Apple and Google are trying to figure out how not to lose users, the number of users of their apps (Messenger) is on the riseów, któThe number of referral traffic from social networks isóin search of new programsów.
94 percent. przychodóApp Store on the U.S. market is generated by only 1 percent of the. offering their apps. Apple has just decided to introduce a subscription payment model for using the store’s offerings. Now a user can buy access to an application even for one day, because the developer will módesigners make it possible. However, when a subscription is maintained for more than a year, twóWhat if your business will earn more than before (85% instead of 70%). split). Additionally, those publishing to the App Store will be able to wkrótce to advertise their applications in search results.
Google has taken a different approach and presented Instant Apps. The service allows the user to instantly use a specific feature at a specific time. It does not require him to install the entire app. Instant Apps is to eliminate the search for useful applications in the dark. The user will móThe head will get what he needs, here and now, without special care for taking up memory on his device.
If even the decline in app downloads from the storeóat Apple or Google is no cause for concern, the direction in whichóThe concept that both companies are following seems to be at least praiseworthy. The vision of the latter company, however, seems to be a concept thatóra wkrótce could dominate the entire development industry.