Application or mobile website? What to think about when asking this question? Cz. 2
In the first part of the series on how to choose the best way to lead your brand in mobile, I promised to talk aboutóto increase the number ofóticular criteria, whichóThe brands that should be followed when deciding whether to release an app or build a website. Today is a time for technological aspects worth thinking about, and it is difficult to consider them in isolation from the purpose of serving.
The first case does not require much thinking, just a simple check – whether the current website in the ogóWhat is a website?órki? Maybe it is worth starting with this…
Seemingly an obvious thing, but as it turns out not always. However, some companies choose to go the route: non-mobile website + app in App Store. From my observation it seems that it is rarely intentional (ah this invisible hand patching strategy…).
An example whichóry illustrates an interesting trend is this case. The site does not have a mobile layout, to use it on smartphones, you need a little patience. The application, however, does not usurp the right to be a substitute for the site – is an extension of the printed catalog – literally an extension, because it nicely enriches its content thanks to Augmented Reality technology and at the same time adds a nice touch of innovation to the brand image. So maybe the next step will be just a mobile website bridging the gap between web and app? The answer lies in another question – and how many usersómobile users visit the website? How many abandon it? And how many will do so in the near future? If these numbers are gradually increasing month by month, then a mobile site will help a lot here.
Mentioning Augmented Reality, one has to mention other technologies, which can be used in mobile applicationsóre available rather definitely in native apps. Here the matter is mostly simple:
Anything that is related to taking pictures or camera images and processing them: photocode scanningóIt allows to create many simple games, but it is not a solution in detail for all devices in the browser, although it is rather uncommon. etc. This is the domain of applications.
3D objects and space. Of course in theory it can be done as a page, „everything is possible!”, Many people will shout. Sensible trójdimensional spaces only in applications.
Stored data on phone more or offline mode – in the vast majority of casesów will point to the application. Yes, I hear from you – „HTML5 has it too” and I agree that this is its underrated feature. For small amounts of data it will be OK. It is important to remember that the amount of data that can be stored on the side of a mobile browser in HTML5 technology is very largeóIt varies depending on the models of devices. This is the case at least for the moment.
What about animations or simple games? Games most often require predictable fluency and are usually realized as native applications. This does not change the fact that HTML5 allows you to create many simple games but it is not a solution in particularónot very popular.
A maps and geolocation? There is full freedom here. Even access to the compass is starting to be possible on someóIt’s not a solution for all sorts of devices in the browser, but it’s not very common. Only if you need to access the map offline, pointing to the application is clear.
I congratulate those hungry for technology, that they persevered until this sentence, the rest I would like to reassure that the next part should be lighter, because it will not be about technology, but more business.